Development Program for BMW & NETFLIX Essay Example | Topics and Well Written Essays - 1250 words

Development Program for BMW & NETFLIX - Essay Example One environmental concern the firm is trying to address is the environment. The employment of BMW Efficient Dynamics seeks to achieve compliance with the Kyoto protocol targets by designing the automobiles so that they consume less energy. The steps are as follows: production of highly efficient engines, active aerodynamics, and the use of lightweight materials and intelligent energy management within the vehicle. Also, in the medium term, it will seek to increase electrification of the drivetrain and hybridization. In the long term, it will be the use of hydrogen on a larger scale in combustion engines which generate no carbon emissions. Â  The BMW Groups method of achieving innovation in Global Research is called lateral thinking. There is also a constant dialog with scientists so that solutions can be achieved through the fusion of knowledge across all scientific disciplines. Â  One technique that may be cited is networked information systems. Instead of completing tasks sequentially, new development processes involve seeing to it that as many individual tasks as possible are accomplished simultaneously, and integrated into an end result according to a multi-layered plan. Â  Aside from its internal research efforts, and interaction with scientific organizations worldwide, it is continuously looking for and inviting ideas and innovative concepts from outside the organization. "We are not only interested in our own research and development departments, but also in the creative minds outside the BMW Group." (BMW website). Â