Business Decision Making Assignment Example | Topics and Well Written Essays - 1500 words

Business Decision Making - Assignment Example The recommendations made by the respondents will also be considered along with the recommendations of the final report. Research Methodology The research methodology to be incorporated in the report is primary research. Secondary research methodology refers to the methodology that focuses on collecting data from already existing resources. Secondary data can be collected from online sources or from published sources. Secondary data can also be collected from government or organization sources. Now a day’s secondary research methodology is popular among the researchers because the internet provides data from all parts of the world on the desktop (Driscoll, 2011, p. 3). The researchers can gain large amount of data from reliable sources of the internet and thus can gain data in much less time than compared to gathering data from physical libraries. The researchers can use the cost cutting to enhance the scope of the research in future. The data collected from the peer reviewed j ournals provide authenticated data. The researchers do not need to appoint external associate to collect data as theses are readily available over the net. Therefore secondary research is extremely popular among researchers as it has got some advantages over the primary method of data collection in terms of cost or time (Hox and Boeije, 2007). Primary research methodology In order to form current information to be the basis of research, it is important to incorporate methodologies like primary research. Primary research is created through the development of questionnaires that can be both structured as well as unstructured. The structured questionnaire is closed ended questions. The structured questionnaire is based on interviews on an existing set of alternatives. The open ended questions like to gather data through open views of the respondents (Reja, U. Et. Al.,2003). Both types of questions can be sent through mail to the respondents. The researchers can also appoint external au thorities to conduct direct interviews. The respondents are selected in the form of framing the target population into groups and then selecting the respondents from that group with the probabilistic or the non probabilistic methods. In this assignment two groups are selected namely the staffs of the restaurant and the students of the university. They have further been categorised into different age groups namely 18-24, 25-30 and 30+. On the basis of two categories the respondent groups the sampling method into Stratified Sampling method where 25 of the respondents have been selected from many respondents (University of Alberta, n.d). Herein for conducting the research, 25 respondents have been chosen from the categories in order to provide recommendation to the restaurant authority. Further types of questions that can be constructed for the purpose are qualitative as well as quantitative sets. The qualitative research tries to infer the impact of the behavioural parameters. Quantit ative research focuses in gaining inferences with the help of graphs and charts which can further be used for statistical modelling. Interviews conducted relating to the niche group of respondents contains both the students and the staffs. This is needful for the authorities to have a proper inference of the behaviour of the respondents from both perspectives. The researchers need to conduct the interview in unbiased fashion as biased data will lead to false information (Geer, n.d.). This is expected to