Introduction to Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Introduction to Management - Essay Example This essay will explain business management theory and its application to Medibank Private, a leading prominent insurance and healthcare provider in Australia. As a new manager who found weak organizational culture and poor customer-driven approach, some recommendations are explicated herewith to enhance the institutional capacity toward excellence of service. Medibank  (2011) is a government-owned health insurance company organized in 1976 in Australia with the facilitation of the Health Insurance Commission, also known as Medicare Australia. It is the largest and dominant health insurance with an estimated subscriber of 3.6 million insurance holders. As a dominant insurance company, Medibank (2011) possessed Australian Health Management (AHM) and merged with HSA Group in 2009. With these developments, the company expanded by opening the Health Solutions Division which takes care on health insurances covering basic medication such as clinical services, preventative, and health support program—the latter is inclusive of coaching services through the Medibank Health Solutions and Travel Doctor. In mid- 2010 Medibank (2011) purchased McKesson Asia-Pacific, which transformed company into a health solution and insurance provider organization. Medibank (2011) decided in 2010 to amend its basic First Choice Savers hospital policy. The benefits associated to heart operations and reproductive services became accessible only by customers who opted to increase its health policy at a higher cost of 50% more for the restricted services (Medibank, 2011). The company evolved into a corporate company in 2009 under the regulation of Private Health Insurance Administration Council (PHIAC). In exercising their corporate social responsibility, Medibank (2011) supported health-related and community-based charity. However, much as the institution endeavors to attain corporate excellence and to achieve operational efficiency, the organization has apparent weak